It’s time to stop being casual when it comes to my various so-called ‘side hustle’ endeavors. I relaunched my Etsy shop several months ago and hoped that my bracelets were pretty enough to sell themselves. That’s not how it works.
In my job as a social media specialist (whatever that means), I have been tasked with learning how to buy advertising on Twitter and Facebook. It’s a little confusing, but in the end, it’s not rocket science. It doesn’t have to be expensive either.
I made a little video featuring the bracelets in my shop using Quik. I made it a promoted post on Instagram. You have to switch to a business account to do this. Traffic to the shop increased only slightly. Then I spent $50 to promote the video on Twitter. I did this with the “Quick Promote” option, so the run was short and didn’t do much for me.
My next effort was to do a promotion directly on Etsy. I got one sale, but I’m not sure what did it. I’ll need to do some research before spending any more on advertising.
Next, I downloaded an audiobook called How to Sell on Etsy with Blogging. The book mentioned an Etsy plugin for WordPress. I’m going to see if I can get that installed.
The next thing to address is my inventory. My bracelets might not be trendy enough, so I bought a few magazines about jewelry-making to see what’s going on in that world.
I have a lot of work to do if I want to have a successful jewelry business.