So, I was browsing around on Instagram and I clicked on an offer for a free “Essential Blog Promotion Checklist” from Ruth Soukup. I understand that when you sign up for something “free,” you’re joining yet another email list so someone can try and sell you something. I was already getting email from Soukup. Might as well get more.
When I go to download the checklist there’s an offer a free webinar from Soukup’s Elite Blog Academy. Of course, a free webinar is going to be a sales pitch for something that isn’t free, but I figure I might learn a little something. I did.
Here are the webinar’s key tips and what I think I can do with them:
Refine your message
- Make it clear what the blog is about
- Write with a clear focus
- Make a good first impression
- Have a central idea
- Give the audience useful ideas and illustrations
- Have a strong conclusion
- Tell a visual story
Grow your audience
- Develop your elevator pitch
- Not all metrics matter
- Grow your email list
- Make your email list a priority
- Focus on one social media channel at a time
I don’t have an email list. If I ever have a focus, maybe I’ll put out a monthly newsletter. I send out news about that thing that I’m focused on.
Monetize for Platform
- Ad networks (not lucrative unless you have tons of views)
- Private advertising
- Affiliate sales
- Selling a product
Build your Business
- Your blog is not your business
- Learn to work smarter not harder
This takes me back to selling a product. I think I’m going in circles.
It may be time to do some soul-searching. Do I actually want to make money as a blogger? Should I pick a blogging lane and stay in it? Can I grow an audience of people who are interested in my life as a dabbler in a bunch of different things?
Should I just stick to writing poetry and a bit of fiction?
I named this post “Here’s an idea,” but it seems like I don’t actually have one.
The main thing I learned from the webinar is that I’m not willing to pay over $800 to join the Elite Blogging Academy. Not until I have some semblance of focus.
I found a review of the Elite Blogging Academy written by someone who tried it. You might find it useful.