Here’s an idea

So, I was browsing around on Instagram and I clicked on an offer for a free “Essential Blog Promotion Checklist” from Ruth Soukup. I understand that when you sign up for something “free,” you’re joining yet another email list so someone can try and sell you something. I was already getting email from Soukup. Might as well get more.

When I go to download the checklist there’s an offer a free webinar from Soukup’s Elite Blog Academy. Of course, a free webinar is going to be a sales pitch for something that isn’t free, but I figure I might learn a little something. I did.

Here are the webinar’s key tips and what I think I can do with them:

  • Refine your message

      • Make it clear what the blog is about
      • Write with a clear focus
      • Make a good first impression
      • Have a central idea
      • Give the audience useful ideas and illustrations
      • Have a strong conclusion
      • Tell a visual story
    I’ll admit, my blog is a hodgepodge. It’s about me and the billion things I’m interested in. The experts say that successful blogs need to have a focus. If I ever want to become a full-time blogger, I probably have to heed this advice. I’m not sure I can do that.

    Grow your audience

    • Develop your elevator pitch
    • Not all metrics matter
    • Grow your email list
    • Make your email list a priority
    • Focus on one social media channel at a time

    I don’t have an email list. If I ever have a focus, maybe I’ll put out a monthly newsletter. I send out news about that thing that I’m focused on.

    Monetize for Platform

    • Ad networks (not lucrative unless you have tons of views)
    • Private advertising
    • Affiliate sales
    • Selling a product
    I’ve made about $3.00 with WordAds since July, so there’s that. I want to sell digital products for scrapbooking, but I’m still building my skill in making things. My jewelry making career is probably over. I’m all about a hodgepodge.

    Build your Business

    • Your blog is not your business
    • Learn to work smarter not harder

    This takes me back to selling a product. I think I’m going in circles.

    Next steps?

    It may be time to do some soul-searching. Do I actually want to make money as a blogger? Should I pick a blogging lane and stay in it? Can I grow an audience of people who are interested in my life as a dabbler in a bunch of different things?

    Should I just stick to writing poetry and a bit of fiction?

    I named this post “Here’s an idea,” but it seems like I don’t actually have one.

    The main thing I learned from the webinar is that I’m not willing to pay over $800 to join the Elite Blogging Academy. Not until I have some semblance of focus.

    I found a review of the Elite Blogging Academy written by someone who tried it. You might find it useful.

    Elements for digital scrapbooking.
    Working on my digital products.

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